An Author’s #1 Enemy

Books12

Any publisher reading this post would blow of fuse from the content…here’s why.

Because I admonish you to give away your writing.

Yes, you read that correctly.

Don’t give away all of it, but give away something. You guys know I like to give away free PDFs of my work to my subscribers. There are also many other authors who do the same.

We do it for two reasons:

  1. We understand that serving our gift is the most important thing. (And who doesn’t like free gifts?!)
  2. We want as many people as possible to get their hands on our work. The people who think this method is insanity, don’t understand how the internet—and world—is presently set up.

They think if you give away something, you lose, but they’re wrong.

If you give away something, that means someone who previously wasn’t aware of you or your work now knows. And if they like it, they’ll pass it on.

Think about the last bootleg movie you saw. If you liked the movie, you bought it, or the sequel. If you liked the actor(s), you sought out other movies the actor(s) was in. And guess what, you told people about both.

Now this isn’t an advertisement for piracy, but it is a wake-up call that piracy isn’t death to an artist or art form. It’s life.

The enemy is not piracy, it’s obscurity. (Tim O’Reilly)

If people like your eBook, or your podcast, or your video, that they share it with people who share it with people who share it with more people, that’s not a bad thing. Not in the least. It’s amazing! Because now all of those people become your fans.

So now I ask you, what can you give away that would be of worth to someone else?

Check out this post and video of Michael Hyatt discussing this and more with Seth Godin!